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Financial Coaching


Atlanta's best and only international financial coaching company

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Financial Coaching


Atlanta's best and only international financial coaching company

The Latest

Network to Net Worth

If you hang around five broke people, you will be the sixth. It's inevitable. Such a simple concept but what a difference it can make on your life and personal finance. We at true financial want you to have financial freedom and an abundance of wealth so we are bringing you a wonderful event because we are firm believers that your network determines your net worth. Come meet like-minded individuals and let's start the conversations necessary to build connections and ultimately increase our wealth.

From Paychecks to Power Seminar

August 22, 2015 will the return of the From Paychecks to Power seminar. We hope you are ready to gain financial Power. Registration Opens Soon

Feeding those in Need

True Financial believes in giving back to those in need and have done since our existence. Last year we had such a wonderful turn out form a very diverse crowd. Click here to watch the video

Book Launch Party

On April 4th celebrated the release of Financial Coach Shannaan Dawda on his new book "From Paychecks to Power". If you missed the book launch party click here to view the event photos. Purchase the book from our Store today!  

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Coaching Point of The Week


Life was only ever meant to be this gentle walk through a valley on a sunny day. It was never meant to be this incredible struggle and incredible effort financially. Live your life in a way that money is not making your life more difficult but making it much easier.

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Coaching Point of The Week


Life was only ever meant to be this gentle walk through a valley on a sunny day. It was never meant to be this incredible struggle and incredible effort financially. Live your life in a way that money is not making your life more difficult but making it much easier.

Total Debt Eliminated by Our Clients

At True Financial we believe everyone has a right to financial freedom and to build wealth so we coach our clients to pay off their debt using their custom designed debt elimination plan

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Meet the Coach


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Meet the Coach


Shannaan Dawda,CPA

Financial Coach & Founder

An Atlanta Native, Shannaan Dawda was born at Grady Memorial Hospital in 1986. Although a proud Grady baby and Southerner, his parents moved from Accra, Ghana to Georgia in the spring of 1982 to experience a different way of life. Growing up in a household that valued education, hard work and perseverance, Shannaan graduated from Georgia Southern University 2009 Cum Laude with dual degrees in Accounting and Finance. From there, he began working for the U.S. Army Corps of Engineers in Savannah, GA before moving back to Atlanta in 2012 to work for Frazier and Deeter CPA Firm. He officially passed all parts of his Certified Public Accountant (CPA) exam in February of 2013 and soon afterwards founded True Financial LLC. True Financial was founded in order to empower people to regain financial control of their lives by providing the necessary coaching and tools to help them become financially self-sufficient. In September of 2013 Shannaan was trained by Dave Ramsey to be an even better financial coach. In April of 2015 Shannaan authored the book "From Paychecks to Power: 7 power Moves Unlock Wealth Building" to give everyone the opportunity to build wealth and gain Financial Power Shannaan is actively involved in the community through organizations such as Alpha Phi Alpha, Phenomenal Women's Health, and Camp Horizon. He currently resides in Atlanta.