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Financial Coaching


Atlanta's best and only international financial coaching company

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Financial Coaching


Atlanta's best and only international financial coaching company

The Latest

Financial Freedom 101 Self Study Course

Did you know that the average American is living to paycheck to paycheck? Here at True Financial we're dedicated to getting you financially free and it starts with proper financial education. We created Financial Freedom 101 self study course to help you break the cycle of debt, get in control of your finances and provide you with the necessary tools to win with your money. This 8 week video based course is lead by True Financial founder, financial coach, CPA, and Author of the book "From Paychecks to Power" Shannaan Dawda. To learn more and take advantage of our special pre-order price click here for more details

 

 

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In the recent weeks a lot has transpired involving unarmed men being violently executed by police officers. Now combine that with the efforts of rapper and activist Killer Mike, singer Usher and a few other Atlanta celebrities calling for African Americans to bank with black owned banking institutions. So of course this has created a large interest in black owned banks by African Americans. 

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Coaching Point of The Week


Bank Overdrafts fees are a sign of crisis living. Last year $29.5 billion was spent last year in overdraft fees because people wouldn't bother to take the time get control of their finances. It's so bad that 1/3rd of the typical banks revenue are overdraft charges. Banks count on it to survive. Let's start winning

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Coaching Point of The Week


Bank Overdrafts fees are a sign of crisis living. Last year $29.5 billion was spent last year in overdraft fees because people wouldn't bother to take the time get control of their finances. It's so bad that 1/3rd of the typical banks revenue are overdraft charges. Banks count on it to survive. Let's start winning

Total Debt Annihilated by Our Clients

At True Financial we believe everyone has a right to financial freedom and to build wealth so we coach our clients to pay off their debt using their custom designed debt elimination plan

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Meet the Coach


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Meet the Coach


Shannaan Dawda,CPA

Financial Coach & Founder

An Atlanta Native, Shannaan Dawda was born at Grady Memorial Hospital in 1986. Although a proud Grady baby and Southerner, his parents moved from Accra, Ghana to Georgia in the spring of 1982 to experience a different way of life. Growing up in a household that valued education, hard work and perseverance, Shannaan graduated from Georgia Southern University 2009 Cum Laude with dual degrees in Accounting and Finance. From there, he began working for the U.S. Army Corps of Engineers in Savannah, GA before moving back to Atlanta in 2012 to work for Frazier and Deeter CPA Firm. He officially passed all parts of his Certified Public Accountant (CPA) exam in February of 2013 and soon afterwards founded True Financial LLC. True Financial was founded in order to empower people to regain financial control of their lives by providing the necessary coaching and tools to help them become financially self-sufficient. In September of 2013 Shannaan was trained by Dave Ramsey to be an even better financial coach. In April of 2015 Shannaan authored the book "From Paychecks to Power: 7 power Moves Unlock Wealth Building" to give everyone the opportunity to build wealth and gain Financial Power Shannaan is actively involved in the community through organizations such as Alpha Phi Alpha, Phenomenal Women's Health, and Camp Horizon. He currently resides in Atlanta.
 

True Financial was founded based on the principles of hard work, patience, and wisdom. We empower people and small businesses to regain control of not only their finances but their lives. We help people to build a lasting legacy that will have an impact on their family and their community for generations to come.