IMG_5389.jpg
HAPPINESS 2.jpg
overdraft_checking.jpg
dawda-7.jpg
IMG_5389.jpg

Financial Coaching


Atlanta's best and only international financial coaching company

SCROLL DOWN

Financial Coaching


Atlanta's best and only international financial coaching company

The Latest

52 Places of Worship in 52 Weeks

We are True Financial realize that the conversation about financial freedom needs to take place everywhere in order for the people to get ahead. We are launching a campaign to start the conversation of empowering the local Atlanta community by leading presentations at your beloved places of worship. These presentations will be lead by True Financial founder, financial coach, CPA, and Author of the book "From Paychecks to Power" Shannaan Dawda but we need your help. We are looking for contacts at your places of worship to help us organize such an event. To submit that information click the image to the left or click here. Thank you for your support!

 

 

 

 

HAPPINESS 2.jpg

Latest Article


3 Ways to Obtain Happiness

SCROLL DOWN

Latest Article


3 Ways to Obtain Happiness

It seems that American financial life has it’s line of sight focused on the best investments to make. Everyone is consumed and constantly talking about the latest and fastest growing investment opportunities to take advantage of right now or be doomed to sit in regret with a stagnant account.

overdraft_checking.jpg

Coaching Point of The Week


Bank Overdrafts fees are a sign of crisis living. Last year $29.5 billion was spent last year in overdraft fees because people wouldn't bother to take the time get control of their finances. It's so bad that 1/3rd of the typical banks revenue are overdraft charges. Banks count on it to survive. Let's start winning

SCROLL DOWN

Coaching Point of The Week


Bank Overdrafts fees are a sign of crisis living. Last year $29.5 billion was spent last year in overdraft fees because people wouldn't bother to take the time get control of their finances. It's so bad that 1/3rd of the typical banks revenue are overdraft charges. Banks count on it to survive. Let's start winning

Total Debt Annihilated by Our Clients

At True Financial we believe everyone has a right to financial freedom and to build wealth so we coach our clients to pay off their debt using their custom designed debt elimination plan

dawda-7.jpg

Meet the Coach


SCROLL DOWN

Meet the Coach


Shannaan Dawda,CPA

Financial Coach & Founder

An Atlanta Native, Shannaan Dawda was born at Grady Memorial Hospital in 1986. Although a proud Grady baby and Southerner, his parents moved from Accra, Ghana to Georgia in the spring of 1982 to experience a different way of life. Growing up in a household that valued education, hard work and perseverance, Shannaan graduated from Georgia Southern University 2009 Cum Laude with dual degrees in Accounting and Finance. From there, he began working for the U.S. Army Corps of Engineers in Savannah, GA before moving back to Atlanta in 2012 to work for Frazier and Deeter CPA Firm. He officially passed all parts of his Certified Public Accountant (CPA) exam in February of 2013 and soon afterwards founded True Financial LLC. True Financial was founded in order to empower people to regain financial control of their lives by providing the necessary coaching and tools to help them become financially self-sufficient. In September of 2013 Shannaan was trained by Dave Ramsey to be an even better financial coach. In April of 2015 Shannaan authored the book "From Paychecks to Power: 7 power Moves Unlock Wealth Building" to give everyone the opportunity to build wealth and gain Financial Power Shannaan is actively involved in the community through organizations such as Alpha Phi Alpha, Phenomenal Women's Health, and Camp Horizon. He currently resides in Atlanta.
 

True Financial was founded based on the principles of hard work, patience, and wisdom. We empower people and small businesses to regain control of not only their finances but their lives. We help people to build a lasting legacy that will have an impact on their family and their community for generations to come.